"The World Expo 2010 is the opportunity for China to earn a definitive place on the map as economical and cultural center of the world" explains Jacco Bouw, CEO of Web Power. "We were given the chance to work for Expo 2010 because we have a dedicated office in Shanghai and have worked with several exhibition companies before. Web Power will execute the total email marketing process: consultancy, database management, template design, content, delivery and analysis."

About Expo 2010
The World Exhibition of 2010 is the first large scale event to be held in China since the Olympics. The theme is 'Better City - Better Life' and focuses on how countries can improve city life. A record breaking number of seventy million visitors is expected.