e-id: the key to success
To help our clients get a better grip on their online marketing activities and to optimise their communication messages, we developed the real-model. The name of this model is an acronym formed from reach (to inform), engage (to communicate), activate (to convert) and leverage (to continue). The key to this process is the e-id (online identity).
email address = e-id
Every web user makes use of a large number of reach channels: by surfing various sites in search of information, sending messages via Gmail, sharing experiences on social media, downloading apps for their smartphones and buying items online on sites such as eBay. There is, however, one element that runs through the entire course of a user's web behaviour: their email address. Linking purchasing behaviour to an email address provides an accurate picture of the person using the web.
e-id = online identity
The act of linking online behaviour to an e-mail address is what we call defining someone’s online identity, or ‘e-id’. The e-id allows customer-targeted communication in e-marketing. We bring our clients closer to their target groups, helping them create long-term relationships that produce higher returns. After all, satisfied customers are often happy to act as ambassadors to promote an organisation, brand, product or service.
e-id = success
Gathering information about your customers and communicating according to that information is what makes the real-model such a powerful tool. Key in this model is the digital customer profile. We like to call it e-id. Accurate information about online behaviour, smart actions and concrete analyses form a circle bringing you closer to your target group, yielding measurable results and higher returns.