Gmail introduces schema.org in emails
Google has announced a new possibility for Gmail at its I/O-developers meeting. The search engine giant behind webmail platform Gmail is deploy ‘quick-action-buttons’ in the coming weeks. These are the buttons which, for example, are shown in the subject line of your inbox. They allow you to perform actions without having to open the email. read more
marketing gets personal through segmentation
Sending relevant and targeted emails asks for more than just acquiring an email address and a name through the opt-in procedure. If you really want to get personal in your email communication, it is important to gather as much information about your subscribers as possible. The more you know about your subscribers, the better you can create a relevant email based on their wishes. But how do you start segmenting and what do you need? read more
event driven email; use the best moments
A customer relationship is actually a series of contact moments. The relationship is being built up every time the customer gets in contact with your company, including all email contact. The customer is the one who ultimately buys or not, so you want to use those moments. How can event driven email play a role in this? read more
Email marketing summit 2013
From 19 until 22 February it was time for the annual ‘MarketingSherpa’s Email Summit’ event in Las Vegas. With over 20 case studies, 25 presentations, panel discussions and round table sessions with companies such as Microsoft, Cisco Systems and hundreds of others this annual event is the biggest email marketing event in the world. Once again, webpower was present at this event. Besides Jacco Bouw, the email marketing manager of Wehkamp was also present. read more
Trigger based messaging to increase engagement – part 2
In part 1 of this blog post we looked into examples on trigger based emails. In part two we will give more insight in the power of trigger based email marketing. read more
Trigger based messaging to increase engagement – part 1
You might have received them: an email from a company wishing you a happy birthday. Or an email from a web shop that you have placed an item in their online shopping cart, but you didn’t complete the transaction. Both examples of marketing automation: trigger based email marketing. read more
Online marketing trends 2013
It’s December, time to look back on 2012 and look forward to 2013. Like last year we will give you an overview on trends we see on the area of online marketing. Which new developments should you keep your eye on while writing your marketing plan? read more
outlook.com is the new hotmail
Microsoft has introduced its new webmail service ‘Outlook.com’ to the public. Outlook.com is modern email designed for the next billion mailboxes, reimagined from the datacenter to the user experience, according to Microsoft. But what does this all mean for you as an email marketer? read more
DMdelivery v8.7 introduces S.A.M.E. metrics for email
DMdelivery 8.7 implements S.A.M.E. metrics for email as defined in 2010 by the Email Experience Council. S.A.M.E. is the abbreviation for Support the Adoption of Metrics for Email. The S.A.M.E. metrics are an addition to DMdelivery and not replacing the standard metrics in DMdelivery. So don’t worry if you still want to use the statistics as you used to do, they are still there! read more
4 tips for more email marketing success
Creating an effective email marketing campaign is not always an easy task. Although there isn’t a secret recipe that works every time in any situation, there are a few things to keep in mind that may help you launch your own campaign. Take these 4 tips into account for more email marketing success the next time you’re putting together a campaign. read more